Once I have received a brief overview from the client, I start researching. During this phase,I would seek information on the competitors, point of differentiation (POD), market, audience, trends, and future prospects.
First, I get the brief overview of the design process. I gather information about the client’s expectations and the company’s mission, vision and goals as well as their products and services.
The combination of the briefing and research will open a path to producing relevant ideas. The brainstorming process will allow for a creative exploration of how these different elements can work together to support the message.
At this step I start drawing some rough sketches of client’s ideas. Once I have finally quenched the creative exploration, I share the sketches with the client. And after getting the green signal I start designing the final project.
After the approval of the mockups, I get busy with design software and start creating several versions of your selected sketches. I try to mix and match color palettes, typographic pairings, and a grid structure to create variation.
With a final design in hand, I start the implementation phase by presenting the client’s final piece. A printed graphical work would require a print-ready file format.
At last I give the client another chance to review the end product and provide feedback. If it aligns with the brief’s objectives, I am good to go. Or else if my clients ask for more modification, my service is always open for them.